TikTok Account Health Checker

With millions of creators competing for attention on TikTok, maintaining a healthy account is critical for growth and monetization. A TikTok Account Health Checker is a self-assessment framework to evaluate your profile’s performance, identify weaknesses, and implement improvements. Here’s how to conduct one:

Key Metrics to Check

  1. Follower Growth Rate

    • Calculate your weekly/monthly follower increase.

    • A stagnant or declining rate signals outdated content or algorithm misalignment.

  2. Engagement Rate

    • Divide total likes/comments/shares by followers, multiplied by 100.

    • Aim for 5–10%+ (e.g., 10k followers + 1k engagements = 10% rate).

  3. Content Consistency

    • Post at least 3–5 times weekly.

    • Gaps longer than a week can hurt visibility.

  4. Video Performance

    • Check average watch time (ideally 70%+ of video length).

    • Low retention means intros or pacing need work.

  5. Profile Optimization

    • Bio clarity, keywords, and links (e.g., Linktree).

    • Use a recognizable profile photo and branded visuals.

Steps to Perform a Health Check

  1. Review TikTok Analytics

    • Access Creator Tools > Analytics to track trends in views, followers, and top videos.

  2. Audit Content Quality

    • Delete underperforming videos (below 5% engagement rate).

    • Repurpose or improve content that aligns with trends.

  3. Check Shadowban Risks

    • Avoid flagged hashtags, copyrighted sounds, or spammy behavior.

    • Test visibility by posting with a unique hashtag and searching for it.

  4. Analyze Audience Demographics

    • Ensure your content matches your audience’s age, location, and interests.

  5. Test New Formats

    • Experiment with stitches, duets, or LIVE sessions to boost engagement.

Tips to Improve Account Health

  • Consistency > Virality: Focus on steady growth rather than one-hit wonders.

  • Jump on Trends Early: Use trending sounds within 1–3 days of popularity.

  • Engage Daily: Spend 15 minutes replying to comments and following niche creators.

  • Use Hashtags Strategically: Mix broad (1M+ posts) and niche (50k–500k posts) tags.

  • Update Old Content: Refresh captions or sounds on evergreen videos.

Get Your Free TikTok Account Health Report!