TikTok Account Health Checker
With millions of creators competing for attention on TikTok, maintaining a healthy account is critical for growth and monetization. A TikTok Account Health Checker is a self-assessment framework to evaluate your profile’s performance, identify weaknesses, and implement improvements. Here’s how to conduct one:
Key Metrics to Check
Follower Growth Rate
Calculate your weekly/monthly follower increase.
A stagnant or declining rate signals outdated content or algorithm misalignment.
Engagement Rate
Divide total likes/comments/shares by followers, multiplied by 100.
Aim for 5–10%+ (e.g., 10k followers + 1k engagements = 10% rate).
Content Consistency
Post at least 3–5 times weekly.
Gaps longer than a week can hurt visibility.
Video Performance
Check average watch time (ideally 70%+ of video length).
Low retention means intros or pacing need work.
Profile Optimization
Bio clarity, keywords, and links (e.g., Linktree).
Use a recognizable profile photo and branded visuals.
Steps to Perform a Health Check
Review TikTok Analytics
Access Creator Tools > Analytics to track trends in views, followers, and top videos.
Audit Content Quality
Delete underperforming videos (below 5% engagement rate).
Repurpose or improve content that aligns with trends.
Check Shadowban Risks
Avoid flagged hashtags, copyrighted sounds, or spammy behavior.
Test visibility by posting with a unique hashtag and searching for it.
Analyze Audience Demographics
Ensure your content matches your audience’s age, location, and interests.
Test New Formats
Experiment with stitches, duets, or LIVE sessions to boost engagement.
Tips to Improve Account Health
Consistency > Virality: Focus on steady growth rather than one-hit wonders.
Jump on Trends Early: Use trending sounds within 1–3 days of popularity.
Engage Daily: Spend 15 minutes replying to comments and following niche creators.
Use Hashtags Strategically: Mix broad (1M+ posts) and niche (50k–500k posts) tags.
Update Old Content: Refresh captions or sounds on evergreen videos.